Tuesday, November 4, 2008

Easy Ways To Harness The Power Of Article Relevancy

By David McCammon

You have to keep your articles relevant to the general subject of your website. Failure to do this will cause you to lose search engine value as well as visitor credibility.

So, what's relevant

"Related to" is what we mean by "relevant." Any subject that you can relate in some way to your business can be relevant in an article. For instance, say you were selling a business start up kit, you should come up with related ideas that will satisfy search engines and humans:

Basic equipment business startups need

Internet versus brick-and-mortar startup business

Tax tips for business owners

The pitfalls of starting a small business

Creating an advertising budget on a shoestring

Internet versus brick-and-mortar startup business

The pitfalls of starting a small business

Of course, this is a partial list. A website on small businesses can generate a huge number of articles with relevant content.

But what if you sell homemade dog treats?

It can be harder to determine relevant content when dealing with niche markets. If your subject is very limited, consider including in the subject of your articles other areas that may be of interest to visitors.

In the above example it is safe to assume that most of your readers and prospects are dog owners. So given that consideration, there are lots of topics you can write or otherwise acquire that will keep readers interested and brand you an expert. For example:

Pet grooming tips

How to come up with a creative name for your new puppy

Shelters versus pet stores

Pet grooming tips

Whether dogs should wear sweaters

Whether dogs should wear sweaters

How to come up with a creative name for your new puppy

You will notice that all of these topics are a natural extension of the main business. That would be dogs and dog owners. Since each of them is related to the website, a mention of homeade dog treats can be included naturally in each article.

Finding relevant topics

If you find you're having a tough time coming up with relevant topics, a keyword tool can help you find some. There are several easy to use and free keyword generators that will help. They can reveal topics that you won't have thought of. - 16089

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