Thursday, November 27, 2008

Finding Good Joint Venture Partners on Article Directories

By Stu McLaren

I was asked a great question the other day that I just had to share with you. Here is how it went; "I am looking to setup joint venture partnerships with people that I found off of article directories. There are such a wide variety of people on there. How do I know which of those people are worth pursuing?" Within this article is my response to that person.

You are right. There are a wide variety of people on articles directories, and the key there is you are going to want to develop your own filtering system to decide who you want to work with and who you do not. Generally, here are a couple of things that I like to look for. Number one Am I getting a good vibe from it the person's message. Are they in it for the long haul?

Long-term cooperation is what interests me. I don't look for short relationships because I hate when we are together for a few weeks and then everything is over. Long-term cooperation is what matters for me most. Besides, I always dig to see if the people, who I am considering as potential partners have experience - i.e. if they have had past partnerships and if they did - how was it? I sometimes even get in touch with former partners of the people I am interested in doing business with.

For instance, not long ago a very popular marketer got in touch with us and asked us to perform affiliate management for them. Right after he contacted us, I called a person I knew had dealt with them in the past and asked him about his experience with the famous guy. The person I called told me many things and this was really useful for me.

The other thing to look for is, "How do they market to their customers?" Jump on their list. How do they communicate with their list? Do you get a good feel by the way they send out emails and write and so forth.

Also, I can offer one more idea. Well, maybe it goes too far but if you want to make a reliable test, become a customer of your potential partner. The experience as a customer is valuable because it tells you a lot about the people whom you are dealing with.

A good way to see a potential JV's conversion is to join their affiliate program because you can see exactly how many people you send to their website and how many people buy. So you could see if it is a good selling product just by becoming an affiliate of them and then marketing their own product. - 16089

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