Believe it or not no one will click on your site-link or affiliate link unless you fulfill all of the goals of an article. Make sure you achieve each goal in every article you write.
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract The Reader's Attention.
There are two aspects to gaining attention of your potential customers. First the subject of your article needs to be so interesting that they can't help but read further. Second, the headline and the first couple of sentences need to quickly and clearly communicate what your subject is.
2. Get Them To Read The Whole Article.
Once you have attracted interest you need to say something that they didn't know before or in a way that they had never heard it before. This is called the "news value" of an article. There's no need for anyone to read your article if you aren't providing any real reason to continue reading.
3. Have Them Respect You By The Time They Finish The Article.
Make sure that whatever you say in the article sounds credible. Many times you will find yourself in a situation where you will need to explain a few things before the reader can agree with you. Take it slow. Don't just blurt out a statement they will disagree with or they won't finish the article. Make each sentence solid and believeable. Slowly build up credible arguments so your reader comes to a logical conclusion that they wouldn't have accepted in the beginning.
4. Have Your Reader Feel Like You Understand Them By The Time They Finish Your Article.
This concept is so basic for any salesperson but all the courses on article marketing ignore it completely. If you expect to sell anything, first you need to have a rapport with your reader. Joe Vitale addresses this in his sales letter writing course as "maintaining their trance". In The Robert Collier Letter Book he calls it "staying in step with the conversation going on in their mind".
5. Make Your Article Worth Spending Time On
Your prospect is spending his valuable time in reading your article. Make sure you reward him for his sacrifice. If you can provide a lot of value for the reader, they will pay you back by following your recommendation to click on the affiliate link.
6. Orient The Reader To Want To Buy The Product You Will Ultimately Recommend.
This is called pre-selling. It's the basis of all successful article marketing. Selling is done in the sales letter. Your article isn't the place to be selling but you can provide information and insight that helps people understand the value of the features of the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do is ask for the click. Just make sure you make a specific request or you won't get any clicks. You always need to ask for the action.
You need to write so people are predisposed to clicking and buying your product. If you follow the steps listed in this article, article marketing is more of a science than an art. You will be amazed at the results you can achieve by paying attention to these key areas.
Subsequent articles will contain great detail so you are clear on what to write to be successful. - 16089
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract The Reader's Attention.
There are two aspects to gaining attention of your potential customers. First the subject of your article needs to be so interesting that they can't help but read further. Second, the headline and the first couple of sentences need to quickly and clearly communicate what your subject is.
2. Get Them To Read The Whole Article.
Once you have attracted interest you need to say something that they didn't know before or in a way that they had never heard it before. This is called the "news value" of an article. There's no need for anyone to read your article if you aren't providing any real reason to continue reading.
3. Have Them Respect You By The Time They Finish The Article.
Make sure that whatever you say in the article sounds credible. Many times you will find yourself in a situation where you will need to explain a few things before the reader can agree with you. Take it slow. Don't just blurt out a statement they will disagree with or they won't finish the article. Make each sentence solid and believeable. Slowly build up credible arguments so your reader comes to a logical conclusion that they wouldn't have accepted in the beginning.
4. Have Your Reader Feel Like You Understand Them By The Time They Finish Your Article.
This concept is so basic for any salesperson but all the courses on article marketing ignore it completely. If you expect to sell anything, first you need to have a rapport with your reader. Joe Vitale addresses this in his sales letter writing course as "maintaining their trance". In The Robert Collier Letter Book he calls it "staying in step with the conversation going on in their mind".
5. Make Your Article Worth Spending Time On
Your prospect is spending his valuable time in reading your article. Make sure you reward him for his sacrifice. If you can provide a lot of value for the reader, they will pay you back by following your recommendation to click on the affiliate link.
6. Orient The Reader To Want To Buy The Product You Will Ultimately Recommend.
This is called pre-selling. It's the basis of all successful article marketing. Selling is done in the sales letter. Your article isn't the place to be selling but you can provide information and insight that helps people understand the value of the features of the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do is ask for the click. Just make sure you make a specific request or you won't get any clicks. You always need to ask for the action.
You need to write so people are predisposed to clicking and buying your product. If you follow the steps listed in this article, article marketing is more of a science than an art. You will be amazed at the results you can achieve by paying attention to these key areas.
Subsequent articles will contain great detail so you are clear on what to write to be successful. - 16089
About the Author:
Learn what it takes to make Article Marketing pay off big. Get the complete Article Marketing course for free while you can.
