Search Engine Optimization (SEO) is a bit tricky business and some webmasters especially at the beginning of their web career are trying to take a shortcut. Here are several typical errors, which can be made in attempt to improve site rating fast, but usually leading to just opposite results.
Graphic Header Placing page-wide image with a logo, company name, some related graphics and text within the image, at the head of the page is quite typical and rather slick way to design a site. It usually looks nicer to human eye than a typed text, but from SEO standpoint this is not the best idea. The top area of the page carries most valuable space for text heading (h1 tag) and the major key words and phrases. Graphic information is beyond reading ability of a robot, and it takes valuable space. Better approach: run your h1 text heading with keywords and initial text above the graphic header.
Hidden Text Seem like a smart idea to stuff the site with a thousand of keywords, make them white on white (or place them in no script areas of the code), so humans will not see them, but robots will swallow them all to their complete satisfaction and great rating for the site. Even smarter idea: avoid anything that can be even considered as this type of spamdexing, it may cost the site its reputation.
Redundant usage of h1 tag The words posted under h1 (heading 1) tag are assigned higher rank. Usage of keyword phrases under h1 heading is a must. However, making more than one limited string under h1 tag, or tagging this way whole text is punishable. It is safer to use h2 and h3 tags for other headings, and keep h1 used just once.
Conclusion and last tip Search Engine Optimization is an important part of any traffic generation strategy, however, it cannot be a sole part of it. It is well known that SE change their algorithms periodically, and, as a result, the sites tuned to previous conditions may suffer severe losses of traffic. Best practice is always the same: to combine all affordable (and honest) means of getting visitors to your site.
Good luck! - 16089
Graphic Header Placing page-wide image with a logo, company name, some related graphics and text within the image, at the head of the page is quite typical and rather slick way to design a site. It usually looks nicer to human eye than a typed text, but from SEO standpoint this is not the best idea. The top area of the page carries most valuable space for text heading (h1 tag) and the major key words and phrases. Graphic information is beyond reading ability of a robot, and it takes valuable space. Better approach: run your h1 text heading with keywords and initial text above the graphic header.
Hidden Text Seem like a smart idea to stuff the site with a thousand of keywords, make them white on white (or place them in no script areas of the code), so humans will not see them, but robots will swallow them all to their complete satisfaction and great rating for the site. Even smarter idea: avoid anything that can be even considered as this type of spamdexing, it may cost the site its reputation.
Redundant usage of h1 tag The words posted under h1 (heading 1) tag are assigned higher rank. Usage of keyword phrases under h1 heading is a must. However, making more than one limited string under h1 tag, or tagging this way whole text is punishable. It is safer to use h2 and h3 tags for other headings, and keep h1 used just once.
Conclusion and last tip Search Engine Optimization is an important part of any traffic generation strategy, however, it cannot be a sole part of it. It is well known that SE change their algorithms periodically, and, as a result, the sites tuned to previous conditions may suffer severe losses of traffic. Best practice is always the same: to combine all affordable (and honest) means of getting visitors to your site.
Good luck! - 16089
