Wednesday, December 31, 2008

Who Utilizes Article Marketing And Is It Effective?

By Rob Metras

A marketing article is used by people that want to promote their product, program, service or gain site traffic. Although the system is sometimes abused, it is still a very good way to legitimately bring traffic to your site or inform others of your product.

While some people have argued that marketing articles donat work in the contemporary marketing world. It is generally those who write poor quality articles, known as spam articles, or those who donat know how to do it, that find it ineffective.

A marketing article can help you increase your site traffic, generate leads that could potentially lead to a product sell and establish yourself as an expert in your field. This is all done by sharing your knowledge with the world.

The power of search engines is a powerful ally for internet marketing. No matter how great your product or idea, without site traffic, it is useless. Even with a great site setup you still must get the traffic attracted to your site.

Internet marketing SEO means using search engines to your fullest advantage. By crafting a well written article and identifying keywords in your article related to your site. By doing so you can increase your rating on well known search engines.

The most important thing to remember is you need to find a niche. You can go far with article marketing if you have established yourself as an expert in your field and this is done by writing updated material relevant to the content of your site.

Who uses article marketing? Ecommerce entrepreneurs and bloggers use this method. Why bloggers? Well, if you run a blog or any site for that matter, you sometimes rely on advertisements to earn money. More site traffic equals higher earnings potential.

Article marketing is a viable way to promote a website, but it is not to be abused. You need to write on topics which you are knowledgeable and that people will actually read. Gaining a reader fan base can be very rewarding financially and intellectually to the article writer! - 16089

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