Did you realize that each one of your information products from each of your niches is a six-figure income stream just waiting for you to discover it? Milana Lushinsky, a musician, knows exactly how to make that happen.
Rob Toth interviewed Milana for the "Future Of Information Marketing" interview series. This is part of the Info Riches course by Dan Kennedy where the top information marketers were interviewed.
All Milana had was a degree in music when she came to the US. She didn't know what a computer was and certainly didn't know anything about doing business, especially on the Internet. The first thing she did when she became interested in having an online business is she learned how to design websites. She did that for a while for other people and finally realized that web-design skills were not what she needed to be a successful Internet entrepreneur.
She's come a long way from that point. Milana has written three digitally produced books along with a physical book that is now available on Amazon.com. She started the Association Of Coaching And Coaching Professionals On The Web and runs the Coaching Super Summit, an annual, live event for coaches and coaching entrepreneurs worldwide.
She has set up her own business according to the principles she teaches. Milana says "providing information is not enough. People want a 'human browser'...somebody with credibility and a great reputation".
She says information marketing is shifting toward personal branding. You can make a few extra bucks putting up mini sites and selling an ebook here and an audio product there but... "if you really want to build a highly profitable information business you must brand yourself and become a thought leader", says Milana.
If you are in a profitable niche there are dozens or sometimes hundreds of competitors you are up against. As an information marketer, you don't want to have just another ebook site. "You want to be the person people turn to when they need your type of information."
"What's going to get you noticed? What's going to make people want to invest with you? It's your credibility, your reputation and positioning in your market," says Milana.
There are four stages of development that make you different... so you become a "thought leader":
1. First, you need to create a digital publication for your niche.
2. Then you need to organize a virtual event to attract lots of people. Like the "coaching telesummit" Milana created.
3. Now you need to create a live event. Most information marketers are introverted people so they shy away from this step. This is why this step really differentiates you from others. A live event does wonders for launching your income into the stratosphere.
4. Publish a physical book.
Another way to look at it is that you are "deepening your funnel". A lot of people expect to make a lot of money selling an ebook, a book or an audio product. Sometimes they start marketing products in several different niches. Milana says "the truth is that it is virtually impossible to have a (highly) profitable information marketing business selling just one product." "You want to have a product line and develop multiple income streams from your product." "Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z."
By doing this you build a lifetime relationship with your customer. No matter what kind of competition comes up they will prefer to buy from you. Milana says "my customers are saying that they want to buy from me. They've already been getting my newsletter, they trust me, they've bought from me. They're much more likely to buy a product from me than from someone else that they don't have any history with".
Milana goes even further with this line of thought. She says that "if there is something that I do not or cannot offer I find other people to create strategic alliances with". She doesn't want her customers to have to go elsewhere for coaching information. What she wants is to be a one-stop-shop for her customers.
By deepening your sales funnel you will have a real, recession-proof information marketing business. Your customers will buy from you on a regular basis because they know you provide great value. You are the source they can rely on. That's effective personal branding. Now you can dominate your niche and become invincible to competition. - 16089
Rob Toth interviewed Milana for the "Future Of Information Marketing" interview series. This is part of the Info Riches course by Dan Kennedy where the top information marketers were interviewed.
All Milana had was a degree in music when she came to the US. She didn't know what a computer was and certainly didn't know anything about doing business, especially on the Internet. The first thing she did when she became interested in having an online business is she learned how to design websites. She did that for a while for other people and finally realized that web-design skills were not what she needed to be a successful Internet entrepreneur.
She's come a long way from that point. Milana has written three digitally produced books along with a physical book that is now available on Amazon.com. She started the Association Of Coaching And Coaching Professionals On The Web and runs the Coaching Super Summit, an annual, live event for coaches and coaching entrepreneurs worldwide.
She has set up her own business according to the principles she teaches. Milana says "providing information is not enough. People want a 'human browser'...somebody with credibility and a great reputation".
She says information marketing is shifting toward personal branding. You can make a few extra bucks putting up mini sites and selling an ebook here and an audio product there but... "if you really want to build a highly profitable information business you must brand yourself and become a thought leader", says Milana.
If you are in a profitable niche there are dozens or sometimes hundreds of competitors you are up against. As an information marketer, you don't want to have just another ebook site. "You want to be the person people turn to when they need your type of information."
"What's going to get you noticed? What's going to make people want to invest with you? It's your credibility, your reputation and positioning in your market," says Milana.
There are four stages of development that make you different... so you become a "thought leader":
1. First, you need to create a digital publication for your niche.
2. Then you need to organize a virtual event to attract lots of people. Like the "coaching telesummit" Milana created.
3. Now you need to create a live event. Most information marketers are introverted people so they shy away from this step. This is why this step really differentiates you from others. A live event does wonders for launching your income into the stratosphere.
4. Publish a physical book.
Another way to look at it is that you are "deepening your funnel". A lot of people expect to make a lot of money selling an ebook, a book or an audio product. Sometimes they start marketing products in several different niches. Milana says "the truth is that it is virtually impossible to have a (highly) profitable information marketing business selling just one product." "You want to have a product line and develop multiple income streams from your product." "Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z."
By doing this you build a lifetime relationship with your customer. No matter what kind of competition comes up they will prefer to buy from you. Milana says "my customers are saying that they want to buy from me. They've already been getting my newsletter, they trust me, they've bought from me. They're much more likely to buy a product from me than from someone else that they don't have any history with".
Milana goes even further with this line of thought. She says that "if there is something that I do not or cannot offer I find other people to create strategic alliances with". She doesn't want her customers to have to go elsewhere for coaching information. What she wants is to be a one-stop-shop for her customers.
By deepening your sales funnel you will have a real, recession-proof information marketing business. Your customers will buy from you on a regular basis because they know you provide great value. You are the source they can rely on. That's effective personal branding. Now you can dominate your niche and become invincible to competition. - 16089
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