Ok, so you are excited about your new MLM business and have come to that fork on the road. Should I choose a Phone Interviewed Lead or a Long Form Lead? Is it worth paying the extra money for a Phone Interviewed Lead? Let's look at it from a Return on Investment Point of View.
Let's focus on ROI as the answer to your question. By splitting ROI into 2 different categories you will begin to understand which lead type will be the best for you. 1) Time - How much time do you have to contact the leads? 2) Money - Your marketing budget. What type of a return on your investment would you like to see?
Basically you need to first realize how a Phone Interviewed Lead is obtained. It takes a call center representative and average of 20 to 30 calls to regular internet generated leads in order to interview and qualify one Phone Interviewed Lead .
The call center has to sort through bad numbers, wrong numbers, people who won't pick up the phone to strangers, uninterested people, and a number of other variables to get a live person on the phone who is interested in being contacted about a business.
Let's focus on the Time category of the ROI subject. If Time is of importance to you, it maybe beneficial to pay the extra money for the Phone Interviewed Lead and have all the initial grunt work done for you by the call center. Do you see yourself making 20 plus calls to find someone interested about you business?
Let's focus on the bottom dollar factor. You will need to do a little more tracking if money is the deciding factor on which lead type you will be purchasing.
If Money is your focus and you know you will be able to convert enough prospects into your opportunity, then you may want to try the Long Form Leads. By converting enough people you may be able to spend less on leads for a higher amount of returns in commissions. Thus, increasing your ROI. Keep in mind that you will have to make more calls to the same amount of contacts then you would with a Phone Interviewed Lead.
But then again, if you have to purchase substantially more long form leads to receive the same results and thus are spending more money, you might have to rethink how much each lead is really costing you.
A balanced approach between time and money is my advice to you. Test both lead types and find your cost per lead. Find how much time and energy you spent with each lead type in order to achieve similar results. - 16089
Let's focus on ROI as the answer to your question. By splitting ROI into 2 different categories you will begin to understand which lead type will be the best for you. 1) Time - How much time do you have to contact the leads? 2) Money - Your marketing budget. What type of a return on your investment would you like to see?
Basically you need to first realize how a Phone Interviewed Lead is obtained. It takes a call center representative and average of 20 to 30 calls to regular internet generated leads in order to interview and qualify one Phone Interviewed Lead .
The call center has to sort through bad numbers, wrong numbers, people who won't pick up the phone to strangers, uninterested people, and a number of other variables to get a live person on the phone who is interested in being contacted about a business.
Let's focus on the Time category of the ROI subject. If Time is of importance to you, it maybe beneficial to pay the extra money for the Phone Interviewed Lead and have all the initial grunt work done for you by the call center. Do you see yourself making 20 plus calls to find someone interested about you business?
Let's focus on the bottom dollar factor. You will need to do a little more tracking if money is the deciding factor on which lead type you will be purchasing.
If Money is your focus and you know you will be able to convert enough prospects into your opportunity, then you may want to try the Long Form Leads. By converting enough people you may be able to spend less on leads for a higher amount of returns in commissions. Thus, increasing your ROI. Keep in mind that you will have to make more calls to the same amount of contacts then you would with a Phone Interviewed Lead.
But then again, if you have to purchase substantially more long form leads to receive the same results and thus are spending more money, you might have to rethink how much each lead is really costing you.
A balanced approach between time and money is my advice to you. Test both lead types and find your cost per lead. Find how much time and energy you spent with each lead type in order to achieve similar results. - 16089
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