Saturday, December 27, 2008

Profitable List Building

By Rick Freeman

The Internet offers many methods of building Your email List using auto responders. With the use of auto responder series, website owners are able to get visitors to repeat their visits and sales. To get started, here are a few common strategies you can use.

Many people have weekly or daily eZines, but you should try a monthly one instead, and have it delivered through an auto responder in an Adobe .pdf e-book format. Your e-book could consist of industry tips, articles, favorite sites, inspirational quotes, and advice from pros.

Many people enjoy sprucing up their e-book by adding brilliant colors and audio/video file links, as well as ads. Once you have your e-book packaged, you can charge a monthly fee, and offer a yearly discount package. You can make additional profit off of your e-book by selling ad space in both the auto responder notifications of new issues and the informational series that you send out to your new prospects.

Article directories can be great wasy to build Your List as well. Always coming with the important self-promotion banner or ad blinking at the top, website article directories differ from regular directories because of the industry-specific nature of their topics. Many people employ the link exchange, which is a tool that gets other website owners to link to their site while being listed in the directory.

If you decide instead to allow others to submit articles to your directory, be sure to add a resource box so they can include their URL. Web owners should expect to see their traffic multiply through these programs. Further information can be found by looking up the terms 'link exchange software' or 'article directory software' on any search engine.

If the webmaster feels truly confident in his area of expertise, he will offer a class based on that knowledge. These courses, sent through auto responder, can be fun and informational, but ultimately the goal is to link visitors back to the website. The marketing goal is to get people to fill out a form for email subscription services offered through the auto responder. The marketing continues as those that fill out the form are offered more information, in the guise of the courses, about the products that the website offers.

To recap, eZines, eBook, article directories and courses in the area of your specialization are great marketing devices to building Your email List and boosting sales. Internet marketing can be an effective way to increase your business, even if your business is not internet based. - 16089

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