Wednesday, December 3, 2008

Value Your Experience: Dan Kennedy Information Marketing Secret

By Neeraj Varma

Would you like to have a business that makes a five figure income every MONTH? Most people are happy to make five figures in a year from their home business. Gaj Subudhi of superstarsmarketing.com built his information marketing business up to five figures starting with nothing. His strategy was simple. He bought courses, started using the knowledge, then he taught others what he learned from his experiences.

Rob Toth interviewed Gaj as part of Dan Kennedy's Info Riches course. Rob interviewed the top information marketers in a series called "Future Of Information Marketing".

Until the point Gaj started his online business he was a software architect for a large company. He had no background in business or marketing.

Gaj started buying course after course like we all do. He wanted to "know it all" before he started his business. Gaj says "if you put more information into your brain it creates more opportunity". Since he was learning a lot from the courses, he saw a lot of "opportunity" but unfortunately he wasn't part of it until he started to apply what he was learning.

He found that there were a lot of gaps in between the courses he was buying and the actual doing of the work. This led him to start explaining those details to others and soon he was a man-in-demand. Gaj says to "use and apply information to create value in the world." When he started using the information he was buying he found that his experience had value for others.

There is a lot of information out there. People are buying course after course but not applying what they know because they get stuck at a certain point. Gaj says the big money is in "helping people consume in the right way". This is more important that gaining a lot of information.

Information is so easily available. There are courses and books that were sold for a lot of money which are now available for free on the Internet. If you have a lot of information you just end up with "analysis paralysis". Acquiring more and more information doesn't allow you to "have your own value or your own voice", says Gaj.

He says people should "do something with whatever they know" and "try to expose the value of what you know to help people". "Create your own value out of the existing information" that you already have.

The way Gaj sees it, people don't have enough self-confidence to value their own knowledge. There will always be more and more to learn. The amount of information available to people is growing at an exponential rate. There is a video on YouTube that every information marketer should see: http://www.youtube.com/watch?v=jpEnFwiqdx8 .

If you've watched the video you can see that the best thing you can do to help people is to somehow reduce the amount of information they have to consume to get the job done. You can do this by sharing your experience. Show them what works. At some point you just have to know that people will find your experience-based knowledge useful. "Taking action is critical", says Gaj. Despite the fact that there is a lot of information out there, very little is based on experience. That's what people need. - 16089

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