Adsense is one way that Google makes money. Adsense allows website owners to share in Google's advertising revenue by showing ads on their own sites. Google gives the content of the ads. Often, website owners wonder which ads will appear. The specific ads which are displayed are dependent on the keywords and the content on the website owner's site.
For website owners who rely on advertising revenue for part of their income, Google's Adsense system has become the foundation of that effort. Several reasons exist for this. Adsense ads are often less distracting than the typical banner type ads. Due to Google's method for selecting which ads appear on which websites, Adsense ads are most often highly relevant to the website on which they are displayed.
The system is quite simple. When website browsers click on ads, the website owner is credited with revenue for each click. The amount ranges from a few cents up to one dollar or even more. The ads displayed are generated from advertisers who have joined the Adwords network.
One might think that website owners would click on ads on their own websites, because each click means more revenue for them. To counter this possibility, Google has constructed means of discovering when this happens. Google calls this action "click fraud". Whenever a website page shows evidence of click fraud, the offending party could be prohibited from using Adsense forever.
Websites encourage clickthroughs by three strategies:
Employment of various kinds of traffic getting techniques to generate visits to the site.
The use of excellent content on their websites, with the goal of displaying higher-revenue generating advertisements.
The use of sales copy on the site to induce browsers to click on their ads. Many site owners use phrases such as "Sponsored Links" or "Advertisements". Of course, it violates Google's Adsense rules to use statements such as "Click on these links". - 16089
For website owners who rely on advertising revenue for part of their income, Google's Adsense system has become the foundation of that effort. Several reasons exist for this. Adsense ads are often less distracting than the typical banner type ads. Due to Google's method for selecting which ads appear on which websites, Adsense ads are most often highly relevant to the website on which they are displayed.
The system is quite simple. When website browsers click on ads, the website owner is credited with revenue for each click. The amount ranges from a few cents up to one dollar or even more. The ads displayed are generated from advertisers who have joined the Adwords network.
One might think that website owners would click on ads on their own websites, because each click means more revenue for them. To counter this possibility, Google has constructed means of discovering when this happens. Google calls this action "click fraud". Whenever a website page shows evidence of click fraud, the offending party could be prohibited from using Adsense forever.
Websites encourage clickthroughs by three strategies:
Employment of various kinds of traffic getting techniques to generate visits to the site.
The use of excellent content on their websites, with the goal of displaying higher-revenue generating advertisements.
The use of sales copy on the site to induce browsers to click on their ads. Many site owners use phrases such as "Sponsored Links" or "Advertisements". Of course, it violates Google's Adsense rules to use statements such as "Click on these links". - 16089
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