When I've spoken at chiropractor seminars or homecomings, especially within the last two years, I've encountered loads of veteran doctors and recent graduates that have been victims of chiropractic coaching scams and bad practice management consulting. Usually, if it sounds too good to be true, then it probably is. I find that many DC's join these companies simply out of fear of failure. What I don't like, is the manipulation that sometimes occurs with desperate chiropractors and the "sharks" that take advantage of them.
If you join a consulting group, make sure they have plenty of value to provide to you rather than just empty promises. Personally, I feel than many are overpriced and are just out to make a buck and could care less about the average chiropractor. I say this because some chiropractic practice consulting groups are using marketing tactics and strategies that died in the 1970's. The world changes periodically, not to mention the people in it, so it's important to find a company that's adaptable to the new ways of marketing and doing business in today's high-tech age.
If you need help from a professional to get your chiropractic practice reaching its ultimate potential, you need to first ask yourself what specific areas need help. You don't need a "blanket remedy" that generally puts more life into your business; you need specific tools that combat your specific problems and concerns. Odds are, you need help with marketing and bringing new patients through your door. These are the most common things. Since your business is probably already in danger of sinking to new lows, you need to get new patients through your door ideally using free marketing strategies. In fact, you not only should you use free marketing strategies, the best strategies available today are absolutely free. You have no reason not to use sites like MySpace and Facebook, which have endless potential for branding yourself and expanding your business in your local area.
In times of economic uncertainty, more innovative and strategic methods like the ones mentioned above are needed to make your office recession-proof. However, there isn't a single chiropractic consultant that teaches these tactics, though. Reason being, most have not been adaptable and are still stuck in the past. A word of advice, if you encounter a chiropractic coaching firm that claims to know it all and does not have to learn more, stay away!
Keep these things in mind when you're selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of "handy-man" consultant can't necessarily fix the very specific problems you're having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don't pick someone who knows nothing about it. Lastly, make sure they're up to the times. If they aren't knowledgeable in internet marketing and world communications, they can't help you one bit. Not only do they have to know about these things, they have to be able to DO them.
If you want to start advertising today for free online, I recommend you start with YouTube.com, Myspace.com, Wordpress.com, Facebook.com, Digg.com, EzineArticles.com, Free-Press-Release.com, and Twitter.com. This is the very first step to unbelievable success. And it's as simple as a click away.
Now, I could've mentioned about a hundred more, but begin with these ones first. These Web 2.0 sites are free to use and can bring you truckloads of new patients and other sources of income if you learn the basic and advanced strategies of how to harness them. I've noticed that about 95% of the chiropractic profession is still in the dark about how to use social media to blow the doors of their offices.
Let's be clear, not every chiropractic consultant is a scammer. There are still some legitimate groups out there who are proven and respected. Ask your colleagues for referrals before you pick a firm. You need someone who you can trust to help your business reach the next level, and that someone needs to understand today's market. Not the market from the 1980's. - 16089
If you join a consulting group, make sure they have plenty of value to provide to you rather than just empty promises. Personally, I feel than many are overpriced and are just out to make a buck and could care less about the average chiropractor. I say this because some chiropractic practice consulting groups are using marketing tactics and strategies that died in the 1970's. The world changes periodically, not to mention the people in it, so it's important to find a company that's adaptable to the new ways of marketing and doing business in today's high-tech age.
If you need help from a professional to get your chiropractic practice reaching its ultimate potential, you need to first ask yourself what specific areas need help. You don't need a "blanket remedy" that generally puts more life into your business; you need specific tools that combat your specific problems and concerns. Odds are, you need help with marketing and bringing new patients through your door. These are the most common things. Since your business is probably already in danger of sinking to new lows, you need to get new patients through your door ideally using free marketing strategies. In fact, you not only should you use free marketing strategies, the best strategies available today are absolutely free. You have no reason not to use sites like MySpace and Facebook, which have endless potential for branding yourself and expanding your business in your local area.
In times of economic uncertainty, more innovative and strategic methods like the ones mentioned above are needed to make your office recession-proof. However, there isn't a single chiropractic consultant that teaches these tactics, though. Reason being, most have not been adaptable and are still stuck in the past. A word of advice, if you encounter a chiropractic coaching firm that claims to know it all and does not have to learn more, stay away!
Keep these things in mind when you're selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of "handy-man" consultant can't necessarily fix the very specific problems you're having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don't pick someone who knows nothing about it. Lastly, make sure they're up to the times. If they aren't knowledgeable in internet marketing and world communications, they can't help you one bit. Not only do they have to know about these things, they have to be able to DO them.
If you want to start advertising today for free online, I recommend you start with YouTube.com, Myspace.com, Wordpress.com, Facebook.com, Digg.com, EzineArticles.com, Free-Press-Release.com, and Twitter.com. This is the very first step to unbelievable success. And it's as simple as a click away.
Now, I could've mentioned about a hundred more, but begin with these ones first. These Web 2.0 sites are free to use and can bring you truckloads of new patients and other sources of income if you learn the basic and advanced strategies of how to harness them. I've noticed that about 95% of the chiropractic profession is still in the dark about how to use social media to blow the doors of their offices.
Let's be clear, not every chiropractic consultant is a scammer. There are still some legitimate groups out there who are proven and respected. Ask your colleagues for referrals before you pick a firm. You need someone who you can trust to help your business reach the next level, and that someone needs to understand today's market. Not the market from the 1980's. - 16089
About the Author:
Looking to get New Patients with Free chiropractic marketing using the internet? If you're tired of the same worthless, outdated marketing strategies that your chiropractic coaching "pro" shoved down your throat, visit http://DCincome.com to learn the secrets.
